His work combines the unnerving and disquieting approaches of propaganda and brand which he purposely filters through a lens of nostalgia to give his work a seductive and infectious veneer that leads us gently by the hand to confront our fears, anxieties and point out to us our loss of free choice.
He exploits our unwitting fondness for déjà vu to initially anaesthetise us before letting us see how empty our lives are.
His work has an addictive and seductive quality that is sticky and enjoyably toxic. Perfect for our consumption and ultimately our contamination. His is a brand for who we would gladly sell our souls!